Early life and educationSnyder was born on November 23, 1964 in Maryland,Washingtonian: "The Dan Snyder You Don't Know – To disgruntled fans, the Redskins owner Is a spoiled rich kid who treats the team like a toy—and a money machine. People close to him say it ain't so" By Harry Jaffe
CareerIn 1989, Snyder and his sister Michele founded a wallboard advertising (the sale of advertisements placed on boards inside buildings) company with seed money from his father, who took a second mortgage on his property in England, and his sister, who maxed out her credit cards at $35,000. They concentrated on wallboards in doctors' offices (where there was a captive audience) and colleges. They married the advertisement with the distribution of product samples – such as soaps and packages of medicine – to differentiate themselves from their competitors. The company was named Snyder Communications, Snyder Communications LP. The business was a great success and Snyder and his sister grew the business organically and through acquisitions and expanded its activities to all aspects of outsourced marketing, including direct marketing, database marketing, proprietary product sampling, sponsored information display in prime locations, call centers, and field sales. They expanded their geography from colleges and doctors' offices to hospital maternity areas, private daycare centers, and Fixed Based Operations (FBO), or private aircraft lounges in major airports throughout the country. In 1992, the company expanded into telemarketing with a focus on the yet untapped immigrant market. Snyder Communications revenues rose from $2.7 million in 1991 to $4.1 million in 1992 and $9 million in 1993. Proprietary product sampling was introduced in 1992 through their network of private daycare centers. In an initial public offering for SNC in September 1996, Daniel Snyder became the youngest ever CEO of a New York Stock Exchange listed company at the age of 32. Snyder's top investors, including media mogul Barry Diller, New York investor Dan Lufkin, and Democratic Party (United States), Democratic Party icon Robert Schwarz Strauss, Robert Strauss, earned significant returns on their initial investment. Mortimer Zuckerman and Fred Drasner, whom Snyder owed $3 million from the failure of his first business venture, were given company stock, which ended up being worth over $500 million. His parents sold their stock in the company for over $60 million. He continued to expand the company aggressively through a string of acquisitions, including Arnold Communications in 1997. By 1998, the company had over 12,000 employees and $1 billion in annual revenues. In April 2000, Snyder Communications was sold to the French advertising and marketing services group Havas in an all-stock transaction valued at in excess of US$2 billion, the largest transaction in the history of the advertising/market industry. Snyder's personal share of the proceeds was estimated to be US$300 million.
Washington Football Team ownershipIn May 1999, Snyder purchased the Washington Football Team known at the time as the Washington Redskins, along with Jack Kent Cooke Stadium (now FedExField) for $800 million following the death of previous owner Jack Kent Cooke. At the time, it was the most expensive transaction in sporting history. The deal was financed largely through borrowed money, including $340 million borrowed from Société Générale and $155 million debt assumed on the stadium. Annual loan servicing costs are an estimated $50 million. To pay down the team's debt, in 2003, he sold 15 percent of the team to real estate developer Dwight Schar for $200 million, 15 percent to Florida financier Robert Rothman for a like amount; and 5 percent to Frederick W. Smith, the founder of FedEx, leaving him with a 65 percent ownership interest. Since Snyder became owner, the team's annual revenue increased from more than $100 million a year when Snyder took over the team in 1999 to around $245 million by 2005. In 2020, Snyder blocked Schar, Rothman and Smith from selling their combined 40 percent ownership stake. He exercised his right of first refusal and offered to buy back the 25 percent held by Rothman and Smith, but not the 15 percent owned by Schar. Snyder has been on six National Football League committees, including appointments to the Broadcast Committee, the Business Ventures Committee, the Digital Media Committee, the International Committee, the Stadium Committee and the Hall of Fame Committee. Separately, he is also a member of the Board of Trustees of the Pro Football Hall of Fame.
CriticismSince Snyder bought the Washington Football Team, the team has had a losing record (142–193–1 through the end of the 2019 season) and had eight head coaches over 17 seasons. In October 2009, several articles in Washington, D.C., Washington area newspapers criticized Snyder, alleging that his managerial style was partly to blame for the Redskins' on-field struggles. A November 2009 article in ''The Wall Street Journal'' also questioned whether Snyder's leadership style had alienated the Redskins fan base. Under Snyder, the team sued season ticket holders who were unable to pay during the Great Recession in the late 2000s. Snyder did this despite his claim that there are over 200,000 people on the season ticket waiting list. Partway through the 2009 season, Snyder temporarily banned all signs from FedExField, leading to further fan discontentment. Writing in ''Forbes'' magazine, Monte Burke states that distaste for Snyder has made the team name controversy worse than it needed to be, but there are others who defend his position. Redskins fans have also expressed discontentment about the game day experience, rising ticket and parking prices, and Snyder's policy of charging fans for tailgates in special areas of the stadium lot.
Redskins name controversySince his purchase of the Redskins in 1999, Snyder has been repeatedly pressured to Washington Redskins name controversy, change the team's name by numerous fans, politicians, and advocacy groups because ''redskin'' is a Native American mascot controversy, derogatory term for Native Americans. In May 2013, in response to a question regarding the teams' Federal Trademark, Snyder told ''USA Today'' "We'll never change the name. It's that simple. NEVER—you can use caps." Following his refusal to meet with Native American advocates for name change, Snyder was framed as an enemy of their cause. A pitched public relations battle in 2013 and 2014 led Snyder to employ crisis management and PR firms in an effort to defend the name. Snyder's creation of the Washington Redskins Original Americans Foundation in 2014 was seen as a "cheap effort to buy favor from Indian communities". Following renewed attention to questions of racial justice in wake of the George Floyd protests in 2020, a letter signed by 87 shareholders and investors was sent to team and league sponsors Nike, Inc., Nike, FedEx, and PepsiCo urging them to cut their ties unless the name was changed. Around the same time, several retail companies had begun removing Redskins merchandise from their stores. In response, the team underwent a review in July 2020 and announced they would be List of name changes due to the George Floyd protests, retiring the name, with a new name and logo to be chosen at a later date. As a team rebranding process usually takes over a year, the team will be temporarily playing as the Washington Football Team for the 2020 season.
Defamation suitThreatening a lawsuit in January 2011, Snyder demanded dismissal of ''Washington City Paper''s sports writer Dave McKenna, who had penned a lengthy article for the alternative newspaper called "The Cranky Redskins Fan's Guide to Dan Snyder", creating a critical list of controversies involving Snyder. McKenna had been needling Snyder for years in his columns, and the front-page of the article had a defaced picture of Snyder with Stereotypes of Jews#Medieval Europe, Devil's Horns and a scraggly beard, which incensed Snyder who felt the picture was antisemitic. Other sportswriters have come out in support of McKenna. In a statement released by the Simon Wiesenthal Center, while acknowledging that public figures are fair game for criticism, said the artwork used by the ''City Paper'' was reminiscent of "virulent antisemitism, anti-Semitism going back to the Middle Ages" and urged the ''City Paper'' issue an apology. Mike Madden of the ''City Paper'' issued a statement saying they take accusations of antisemitism very seriously and said the artwork was meant to "resemble the type of scribbling that teenagers everywhere have been using to deface photos" and the cover art was not an antisemitic caricature. In February 2011, Snyder filed a lawsuit against the ''City Paper'' before dropping it in September 2011.
EnvironmentalIn 2004, Snyder brokered a deal with the National Park Service to remove old growth trees from the of national parkland behind his home to grant him a better view of the Potomac River, on the condition that Snyder would replace the trees with 600 native saplings. Lenn Harley, a real estate broker who was not involved in Snyder's purchase of the estate but was familiar with the area, estimated that the relatively unobstructed view of the river and its surroundings that resulted from Snyder's clearing could add $500,000 to $1 million to his $10 million home's value. The clearcutting was started without approval from Montgomery County, Maryland, and without environmental assessments, as required by law. As a result, Snyder was fined $100 by the Maryland-National Capital Park and Planning Commission in December 2004. Snyder's neighbors also filed complaints regarding his clearcutting of scenic and historic easements behind his home. The NPS ranger that investigated the complaints of Snyder's neighbors and clearcutting along the Potomac was transferred multiple times due to his continued pursuit of the complaints and the Snyder property. Eventually, the NPS ranger filed a whistleblower complaint regarding the Snyder case. Later, the ranger's anonymity as a whistleblower was lost, potentially leading to extreme harassment and a trial of the park ranger, ultimately ending the ranger's career.
Sexual harassment allegationsIn July 2020, ''The Washington Post'' published a series of articles alleging that over 40 women who were former employees of the organization, including office workers and cheerleaders, had been sexually harassed and discriminated against by Snyder and other male executives, colleagues, and players of the team since at least 2006. That December, it was also reported that Snyder had settled a sexual harassment claim with a former female employee for a sum of $1.6 million. The alleged incident had occurred on his private plane while returning from the Academy of Country Music Awards in 2009. Two private investigations at the time, by the team and an outside law firm, failed to substantiate the woman's claim, with it being reported that Snyder paid the sum to avoid any negative publicity.
Other venturesSnyder owned expansion rights to an Arena Football League team for the Washington, D.C. market before the 2009 demise of the original league. He purchased the rights to the team for $4 million in 1999. The team was going to be called the Washington Warriors and play their games at the Comcast Center (College Park, Maryland), Comcast Center in 2003 but the team never started. In 2005, he bought 12% of the stock of amusement park operator Six Flags through his private equity company RedZone Capital. He later gained control of the board placing his friend and ESPN executive Mark Shapiro (media executive), Mark Shapiro as CEO and himself as chairman. In April 2009, the New York Stock Exchange delisted Six Flags' stock as it had fallen below the minimal required market capitalization. In June 2009, Six Flags announced that they were delaying a $15 million debt payment and two weeks later, Six Flags filed for Chapter 11 bankruptcy protection. As part of the reorganization, 92% of the company ended up in the hands of their lenders with Snyder and Shapiro being removed from their positions.Worcester Telegram: "Chairman off Six Flags board"
Personal lifeSnyder married Tanya Ivey in 1994, a former fashion model from Atlanta. She is now a national spokesperson for breast cancer awareness.Battista, Judy (September 25, 2009